consulting built for the healthcare self funded benefit ecosystem
after working with over 90 TPAs and hundreds of bolt in solutions, we have learned what makes the market move. we partner to build these systems with you, creating the growth and knowledge you must have to win.
have you found yourself asking:
Why isn't my messaging hitting the right audience no matter how hard we try?
Why do I feel like everyone is giving me textbook answers rather than real solutions?
You aren't alone. The right messaging and mediums must strike your prospects and clients perfectly in this crowded space. We will show you how from day one.
if you want to win against the competition, you must position yourself to be unforgettable.
If you want specialized consulting and coaching for the healthcare benefits ecosystem, you have come to the right place.
Larger marketing budgets often aren't the answer for increased sales, nor are more salespeople.
"Winning is precision. You can't take a shotgun approach and expect to win."
Goliath Sales assists you with your go-to-market message, approach and long term strategy. This is based on helping hundreds of organizations win time-and-time again.
As your Fractional C-Suite Executive, we'll identify your key audiences, their desires, and the best sales approach to help them pay attention.
Goliath Sales Strategies is a partnership, one that helps you grow from early stage to long-term powerhouse.
if you are a healthcare administrator, technology company, or service provider we were built for you.
Goliath Sales Strategies partners:
1
Work Faster
While it's easy to be distracted by the latest tech innovations, our recommendations are based on your revenue enhancement, not ours.
2
speak clearer
We've had a chance to learn from our own errors and experience, so you don't have to. We've learned what to do, and more importantly, what not to do in your exact space. We've learned what resonates and what doesn't.
3
Refine their Strategy
Replace cookie-cutter sales paths with custom roadmaps built around your prospect's journey, not your product's blueprint.
4
Increase Sales
We set up a system that allows you to sell no matter if we are there or not.
Our goal is to create a growth engine for your company.
"We don't simply tell you what you want to hear. We tell you what you must hear to win."
Sometimes it's hard when you are too close to a problem or opportunity to see the root problem. Through a partnership with Goliath Sales, we provide the counsel you will not get from anyone else.
Learn more about our process.
Don't take our word for it.
here's what our partners are saying...
Castelloe Partners
"Having been business partners with Trey for 10+ years, I have great appreciation for his knowledge regarding all things self-funding, his connections across the industry, and the quality of his advice, solutions and results. Most important to me is his integrity and intent to do the right things the right way, qualities that mirror the core values I hold for myself. That congruency and trust enables a great partnership and a greater friendship."
Jerry Castelloe, Owner
Phoenix Pharmacy Benefit Management
"Working with Goliath Sales Strategies has been a game-changer for our business. From day one, they brought energy, focus, and a results-driven mindset that elevated our entire sales approach. Their team is not only knowledgeable but incredibly easy to work with—responsive, collaborative, and genuinely invested in our success. By hiring Goliath Sales Strategies, we gained more than just a sales strategy—we gained a true partner. They helped us identify untapped opportunities, streamline our sales processes, and develop a clear, actionable plan that aligns with our growth goals. The impact was immediate and measurable. If you're looking for a team that delivers both strategy and execution with integrity and expertise, Goliath Sales Strategies is the partner you want in your corner."
David Chapman, CEO
Clearwater Health
"Trey has been nothing short of a game changer for our business. He unique blend of go-to-market expertise, sales strategy acumen, deep industry knowledge, and exceptional people skills is unlike anything I've seen in my career. He brings the rare ability to drive clarity and execution on strategy while strengthening a culture that truly values people. Trey is a rare gem, and any organization would be lucky to have him."
Jason sherman, ceo
Integrated Payor Services
"Partnering with Goliath Sales Strategies was a no-brainer, as we gained an exceptional strategic advisor. Trey understands the market, the people who make things work in the market, and how to get things done. I have enjoyed the back-and-forth discussions on breaking down complex decision-making processes—helping us understand not just who our buyers are, but why they buy, how they think, and what truly drives their choices. His insights into buyer personas and application strategies have been instrumental in aligning our solutions with real market needs. If you're looking for someone who can bridge the gap between your product and the people you're trying to reach, pick up the phone."
Shawn Evans, CEO
Ful. Health
"Partnering with Trey in the early stages enabled us to move much faster at Ful. Health. You get a no-nonsense approach to business, plus access to an individual who has lived in the entire ecosystem. From broker to TPA approaches, our partnership greatly assisted us in getting our brand name into a previously untouched marketplace. His ability to navigate complex industry dynamics and connect us with the right opportunities has been invaluable. If you're looking for someone who brings both strategic insight and meaningful industry relationships to the table, Trey is your partner."
Carrie Tedore, COO
Benefit Plan Administrators, Inc.
"Trey has been an integral part of many high level branding and marketing efforts for well over a decade supporting BPA’s growth and value proposition. His operational understanding of the industry and especially our specific business enables Trey to provide concise and thorough advice and council. We have been extremely fortunate to have access to his experience and industry affiliations throughout the years and there is no other relationship that we value more."
Morris Masinter, President
