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Our Founder:

Trey Hinson created Goliath Sales Strategies after spending more than two decades inside the healthcare benefits industry - first as an operator, then as a sales leader.  He watched the same problem repeat itself across so many of the companies that he worked alongside and said there has to be a better way. This is why Goliath Sales was created, to be your secret weapon for growth and knowledge.  We are privately funded, therefore our only concern is helping you build what you have always dreamed. 

No matter if you are building the best benefits technology, the most innovative TPAs, or the most sophisticated broker firms you are leaving enormous revenue on the table.  It isn't because your products are weak - but no one has ever built a real growth system.  Most truly struggled to understand their buyers, their distribution channels, their regulatory environment, and their competitive landscape.

Goliath Sales Strategies was created to be that partner. Built exclusively for the healthcare benefits ecosystem. No generalist. No cookie-cutter frameworks. Just proven customizable systems that turn companies into growth machines.

if you want to Connect in person, you can find Trey at the following events:

Goliath Sales is the Health Care Expert for the self-funding health insurance industry.

The Self Insurance Institute of America 's (SIIA)

Spring Exchange

Attendee

March 30-April 1st, 2026

New Orleans, LA

The Health Care Administrators of America's Third Party Administrator Summit

Board Member & Emcee

July 27th-29th, 2026

Nashville, TN

 

The SIIA National Conference

Attendee

October 11th-13th

Phoenix, AZ​​

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"The self funded secret sauce..."

As a featured speaker at HCAA, SIIA, thinc, Blues Intelligence Group and many other industry events, the passion goes beyond just talking about healthcare benefits.  If you are unable to attend one of the events, feel free to review some of our recent publications to see an inside glimpse into why Goliath Sales Strategies is the partner you need.

Here's a deeper dive into what you can expect by partnering
with goliath sales

Frequently Asked Questions

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Having been business partners with Trey for 10+ years, I have great appreciation for his knowledge regarding all things self-funding, his connections across the industry, and the quality of his advice, solutions and results.  Most important to me is his integrity and intent to do the right things the right way, qualities that mirror the core values I hold for myself.  That congruency and trust enables a great partnership and a greater friendship.

Jerry Castelloe
Owner of Castelloe Partners
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